Asking for an email, a meeting or a credit card – every time, you're making an offer. The key? The sequence. Just like in a romantic relationship, you don't go from “Nice to meet you” to “Let's get married” without a few steps in between. This guide explains those steps and shows you how to adapt them to your GTApplications services.
Quick basics
- Lead magnet: a free gift in exchange for an email address.
- Deep-discount: a heavily discounted product that turns a lead into a customer.
- Upsell: an additional purchase offered right after the first sale.
1. Offer value before you sell
Your website is often the only “face” a visitor sees. Give first → sell later. Three formats:
| Format | Goal | Example |
|---|---|---|
| Free article/video | Entertain, inspire or educate | PageSpeed tutorial |
| Lead magnet (PDF, checklist) | Collect the email | On-page SEO checklist |
| Deep-discount offer | First purchase | WordPress security audit for €29 (instead of €99) |
2. Create an irresistible lead magnet
A lead magnet solves a single problem for a single segment. Make sure it is:
- ▷ Specific: promises one clear result.
- ▷ Quick: can be read or watched in < 10 min.
- ▷ High value: saves time or money.
Tip: always end with a “Next step” CTA pointing to a service – for example request a free quote.
3. The deep-discount offer (DDO)
Goal: move someone from lead to customer. Recommended price: < €20–30.
- Lower the barrier: low price, impulse purchase.
- Little victory: a quick result that builds trust.
- Perceived value ++: professional design, testimonials.
In-house example: a “Core Web Vitals optimization pack” for €19 → links to the service page.
4. Maximize value per customer
4.1 Immediate upsell & cross-sell
- Upsell: + premium hosting with a website redesign.
- Cross-sell: offer SSL along with website design.
4.2 Bundles & kits
E.g.: a “Business website + local SEO” bundle → combines website design and local SEO.
4.3 Recurring (subscription)
A WordPress maintenance contract at €99/month.
5. Winning offer checklist (5 points)
- ▶ Clarity: a simple promise.
- ▶ Relevance: meets an urgent need.
- ▶ Proof: a short testimonial or case study.
- ▶ Polished design: inspires trust.
- ▶ Next step: CTA to another offer (ladder).
Quick glossary
| Term | Definition |
|---|---|
| Lead magnet | A free resource in exchange for an email address. |
| Deep-discount | A heavily discounted offer to secure the first purchase. |
| Upsell | Offering more of the same thing (+ value, + price). |
| Cross-sell | Offering a complementary product/service. |
| KPI | Key performance indicator (e.g., conversion rate). |
In short: give first, sell next, then increase customer value. Track your conversion KPI, adjust – and your offers will (almost) sell themselves!