Posted At: Jul 21, 2025 - 566 Views
Learn how to diversify your content to maximize your results
Content at the Heart of Your Marketing Strategy
At the heart of your content marketing strategy is, of course, your content. A solid content library is a business asset. Building that asset takes time and effort, but with the right strategy, you can create valuable content from several different types.
Real-world example: The “Free Website + Google Page 1” offer is a perfect illustration of using original content to capture attention and convert right away.
Before launching your email marketing campaigns, make sure your list is clean with an email address verifier.
8 Content Categories at Your Disposal
Overview of Marketing Content Types
| Content Type | Description | Concrete Examples |
|---|---|---|
| Original Content | Content written specifically for your owned media | Blog posts, ebooks for lead generation |
| Curated Content | Other people's content with your opinions added | Roundup articles, guest posts |
| User-Generated Content | Content your customers create about your business | Instagram photos, video testimonials |
| Repurposed Content | Content refreshed to be republished | A webinar turned into an article, a podcast into a SlideShare |
| Aggregated Visual Content | Graphics and images published on visual platforms | Pinterest boards, Instagram photos |
| Live Video Content | Live broadcasting to an audience | Facebook Live, YouTube, Instagram Stories |
| Press Releases and News | Original content developed to promote your business | Press releases, articles about your projects |
| Online Courses | Structured content for building training programs | Udemy courses, Skillshare classes |
1. Create Compelling Original Content
Long-Form Content (2000+ words)
Benefits:
- Google values this type of content
- Demonstrates your in-depth expertise
- Generates more backlinks and shares
- Increases time spent on your site
- Can become a lead magnet
Short-Form Content (800 words max)
Benefits:
- Quick to publish regularly
- Less expensive to produce
- Attracts busy readers
- Ideal for multi-part series
- Perfect for social media
2. Master Content Curation
What Is Content Curation?
Curation goes beyond simple sharing. You add value by providing your analysis, opinions and personalized recommendations for your audience.
5 Curation Models
1. Aggregation
Gathering excellent material on a topic + your opinion
2. Distillation
Reducing content to its essential components
3. Elevation
Looking for the big picture and revealing a trend
4. Mashups
Combining different types of material in new ways
5. Chronology
Using a timeline of events to explain a topic
Checklist for High-Quality Curation
- ✓ Credit the original authors
- ✓ Use quality content as your base
- ✓ Write a new headline
- ✓ Use a new image
- ✓ Boil articles down to their essence
- ✓ Do keyword research
- ✓ Don't just pick popular content
- ✓ Include your branding
- ✓ Add a call to action
- ✓ Choose the publishing channel
- ✓ Define your success metrics
3. Leverage User-Generated Content (UGC)
Benefits of UGC
- Abundant: Your followers are ready to share
- Convincing: Users trust other users' reviews
- Scalable: Friends share with their friends
Precautions to Take
- Take your time before launching
- Study existing UGC campaigns
- Experiment on a small scale first
- Listen to your users every day
- Keep your eyes open and react quickly
4. Maximize Your ROI with Repurposing
Why Repurpose Your Content?
Business Benefits:
- Extend the reach of your ideas
- Prolong the lifespan of your content
- Offer a variety of formats
- Make your content more profitable
Repurposing Strategy:
- List available content by category
- Check your editorial calendar
- Tie it to current business goals
- Assess the resources needed
5. Win Over Your Audience with Visual Content
Why Does Visual Content Work?
According to a study of customer engagement across 7 social networks, Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more than Twitter.
Visual platforms like Pinterest and Instagram are no longer optional – they are essential to your strategy.
6. Captivate with Live Video
The Emotional Value of Live Video
- Element of surprise: The audience doesn't know what will happen
- Building excitement: Enthusiasm for new products
- Showing you care: Answering questions in real time
- Proof of expertise: Live training and demos
- Sense of community: Interaction between viewers
Live Content Ideas
- Document an event live
- Develop user-generated content
- Show what goes on behind the scenes at your company
- Interview someone at a conference
- Provide training and demos
7. Monetize with Online Courses
4 Ways to Use Courses in Marketing
- Revenue generation: Sell directly or through affiliates
- Customer relations: Distribute as a perk for special customers
- Lead generation: Gated content to grow your list
- Loyalty: Offer them for free to show you care
Tip: Courses can be created by repurposing existing content combined with original content. Review your content for its ability to teach and inform.
8. Format for Distribution
| Format | Distribution Channels | Recommended Tools |
|---|---|---|
| Video | YouTube, Vimeo | Camtasia, Brainshark |
| Presentations | SlideShare, Slideboom | PowerPoint, Prezi |
| Infographics | Pinterest, specialized sites | Canva, Piktochart |
| Webinars | Dedicated platforms | GoToWebinar, Eventbrite |
| Audio/Podcasts | iTunes, Blog Talk Radio | Audacity, GarageBand |
| Mind Maps | Biggerplate, educational sites | iMindMap, bubble.us |
Application for Local Businesses
For local businesses in Île-de-France (Paris region), combining these different content types with a local SEO strategy multiplies their effectiveness:
- Original content: Articles about your local expertise
- UGC: Testimonials from local customers
- Video: Showcases of your work
- Visual: Photos of your projects on Instagram
- Courses: Practical guides for your prospects
- Live: Real-time demos
Ready to Diversify Your Content?
See how we apply these content strategies in our revolutionary approach
See the “Free Website + Google Page 1” Offer
Additional Resources
In Short: Diversify to Succeed
Diversifying your content types isn't optional – it's essential. Each format reaches different segments of your audience and serves specific goals in your conversion funnel.
Next step: Audit your existing content, identify the gaps, and plan to create 2–3 new content types this month. Variety is the key to success in content marketing.