Website Content for SMBs in Île-de-France: Which Pages Should You Create?

What content should you create for your SMB website? Essential pages (home, services, contact, legal notice) + at least 300-500 words of SEO text per page + local keywords + an optional blog.

Realistic budget for initial content:

• DIY (you write it): €0, 10-20 hours of your time
• Technical pages written by your developer: €300-500
• Fully outsourced writing: €800-1,500

Who writes it: You (with a structure provided) OR an outside writer OR your developer for the technical pages.

Quick test: Does your site have fewer than 300 words per page? Google is probably holding back its rankings.

You've just built (or redesigned) your professional website. The design is there and the tech works. But one question always comes up: “What do I put on it?”

This question comes up in 80% of the projects I handle in Guyancourt. A plumber, a lawyer, a restaurant: they all have the same problem. The site is technically ready but empty of content. And without content, there's no Google ranking, no visitors and no customers.

Here is the complete guide to the content an SMB website in Île-de-France (Paris region) needs, with no pointless marketing fluff.

Why content is crucial (the realistic SMB version)

Google looks for text, not empty space

Three simple technical facts:

Fact 1: Google reads text

• A beautiful photo = 0 information for Google
• A heading + 300 words = Google understands your business
• Result: site with text = indexed and ranked, site without text = invisible

Fact 2: Your competitors have content

• Search for “plumber Versailles” on Google
• The top 3 results all have 500+ words per page
• You with 50 words = you don't show up

Fact 3: Visitors want information

• A visitor lands on your site
• They're looking for: prices, service area, opening hours, specific services
• No information = they leave for a competitor

The numbers that matter for SMBs

Impact of content on local SEO (Île-de-France):

• Site with 50-100 words/page: rarely on Google's first page
• Site with 300-500 words/page: a real chance of ranking well
• Site with 800+ words/page: excellent for SEO

Average reading time for a visitor on an SMB website:

• 30-45 seconds to decide whether to call you or leave
• The essential information must be visible immediately

Must-have pages: the site structure checklist

Here are the pages that EVERY professional website must have, with the minimum content required for each.

Home page

Required content:

• A clear H1 heading: “Plumber in Versailles and Yvelines - Emergency Repairs 7 Days a Week”
• Your business in 2-3 sentences (who, what, where)
• Geographic service area
• Click-to-call phone number at the top of the page
• Opening hours
• 3-5 main services (links to detail pages)
• Social proof: customer reviews, certifications, years of experience

Recommended text length: 400-600 words

Sample structure:

[Titre H1] Plombier à Versailles - Intervention Rapide 78
[Paragraphe intro]
Artisan plombier basé à Versailles depuis 15 ans, j'interviens 
pour tous vos dépannages et installations dans les Yvelines. 
Devis gratuit, intervention sous 2h en urgence.
[Zone intervention]
Versailles, Saint-Cyr-l'École, Viroflay, Le Chesnay, Guyancourt...
[3 services principaux avec liens]
[Témoignages clients]
[CTA appel]

Service pages (one page per service)

Common mistake: A single “Our services” page that lists everything Solution: One detailed page PER main service

Plumber example:

• Page 1: Emergency plumbing repairs
• Page 2: Bathroom installation
• Page 3: Leak detection
• Page 4: Boiler installation
• Page 5: Drain unclogging

Content for each service page:

• H1 heading: “Emergency Plumbing Repairs Versailles 78”
• Detailed description of the service (300-500 words)
• Why customers should choose you
• How a job is carried out
• Prices (if possible: “From €X” or “Free quote”)
• Service area
• Phone number + CTA
• Before/after photos if possible

Recommended text length: 500-800 words per service page

Why it matters: A Google search for “drain unclogging Versailles” → your specific page shows up, not just your home page.

About page

Required content:

• Who you are (individual or company)
• How long you've been in business (credibility)
• Your background / experience
• Values, commitment to quality
• Certifications, insurance, guarantees
• A photo of you / your team (human = trust)

Recommended length: 300-500 words

Why it matters: Local customers want to know who they're dealing with. “Local tradesperson for 15 years” is more reassuring than “Service company.”

Contact page

Required technical content:

• A working contact form (name, email, phone, message)
• Click-to-call phone number
• Full address
• Embedded Google Maps map
• Opening hours / availability
• Email
• Average response time

Text content: 200-300 words

Technical reminder: If your form isn't working, check out my contact form troubleshooting guide.

Service area page

Often forgotten, yet crucial for local SEO.

Content:

• List of the towns you serve
• Maximum distance from your base (e.g. “30 km around Versailles”)
• A visual map if possible
• Links to your city-specific website articles (if you have any)

Sample structure:

[Titre H1] Zone d'Intervention - Plombier Yvelines 78
J'interviens dans un rayon de 30 km autour de Versailles :
- Versailles
- Saint-Cyr-l'École  
- Guyancourt
- Le Chesnay
- Viroflay
- Vélizy-Villacoublay
- [etc.]
Ville non listée ? Contactez-moi, je peux intervenir.

Recommended length: 300-400 words

Why it matters: Google understands your geographic area = better local SEO.

Mandatory legal pages

Legal notice (a legal requirement in France)

• Company name, SIRET number, address
• Publication manager
• Website host
• GDPR compliance guide

Privacy policy (mandatory if you have forms/cookies)

• Data collected
• How the data is used
• Retention period
• User rights

Terms and conditions of sale for e-commerce (online sales)

Length: 300-500 words each (legal templates available)

Important: These pages must exist but are not a priority for SEO. Legal wording is enough.

Minimum SEO content: what Google expects

Text length by page type

Strategic pages (home, services):

• Absolute minimum: 300 words
• Recommended: 500-800 words
• Ideal: 1,000+ words (but not required for SMBs)

Secondary pages (about, service area):

• Minimum: 200-300 words
• Recommended: 300-500 words

Legal pages:

• Legal minimum: compliant wording (length varies)

Golden rule: Better to have 5 well-written 500-word pages than 20 sloppy 50-word pages.

Local keywords: the foundation of SMB SEO

Common mistake: “Quality plumbing company since 1995” Better: “Plumber Versailles - Plumbing Repairs Yvelines 78”

Local keyword structure for SMBs:

[Métier] + [Ville] + [Département si pertinent]

Real examples:

• Plumber Versailles
• Family lawyer Guyancourt
• Italian restaurant Boulogne-Billancourt
• Auto repair shop Saint-Cyr-l'École 78

Where to place your keywords:

• The H1 heading of each page (once)
• The page title (SEO tag)
• Meta description
• 2-3 times naturally in the text
• H2 tags if it feels natural

Warning: Over-optimization = Google penalty. Write naturally, for humans first.

Essential HTML tags (your developer handles these)

Title (the page title shown in Google)

<title>Plombier Versailles - Dépannage Urgence 7j/7 | Nom Entreprise</title>

Length: 50-60 characters

Meta description (the snippet shown under the title in Google)

<meta name="description" content="Plombier à Versailles et Yvelines. 
Dépannage urgence, installation, recherche fuite. 15 ans expérience. 
Devis gratuit 01 XX XX XX XX">

Length: 150-160 characters

H1, H2, H3 heading structure

<h1>Plombier Versailles 78</h1>
<h2>Dépannage plomberie urgence</h2>
<h3>Intervention sous 2h</h3>

Only one H1 tag per page; several H2/H3 tags are fine.

Note: Your web developer sets up these tags. You just provide the text.

SEO-optimized images

3 rules for images:

1. Image size < 200 KB (ideally 100 KB)

• 3 MB photo = slow site = Google penalty
• Compression is a must (speed optimization guide)

2. Descriptive file name

• ❌ IMG_2847.jpg
• ✅ plumber-versailles-bathroom-installation.jpg

3. Filled-in alt attribute (alternative text)

<img src="plombier-versailles.jpg" 
     alt="Plombier intervenant sur fuite d'eau à Versailles">

Why: Google “reads” the alt text to understand the image = better SEO.

Blog: do you need one?

The real question: do you have the time?

A blog is useful IF:

• You can write at least 1 article/month
• You have topics (answers to customer questions)
• Your industry lends itself to it (expertise, advice)

A blog is pointless IF:

• Your last post was 8 months ago (worse than no blog at all)
• You have nothing to say
• You have no time available

Industries where a blog works well:

• Licensed professionals (lawyers, accountants, consultants)
• Technical trades (plumber, electrician → tutorials, tips)
• Specialty retailers (buying advice, trends)

Industries where a blog is less of a priority:

• Restaurants (better: photos of dishes, menu, customer reviews)
• Traditional mass-market retail
• Very local services with no technical advice to share

A realistic SMB blog: 1 article a month is enough

Mistake: “You have to post every day” SMB reality: 1 well-written article/month > 10 sloppy articles/month

Blog topic ideas by industry:

Plumber:

• “5 signs of a hidden leak in your home”
• “Boiler maintenance: the essential steps”
• “Unclogging a drain: DIY or call a pro?”

Lawyer:

• “Divorce: the steps you need to know”
• “Wrongful dismissal: your options”
• “Wills: 3 mistakes to avoid”

Restaurant:

• “Our new fall dishes”
• “The story of our family restaurant”
• “Seasonal recipe: [signature dish]”

Blog article length: 500-1,000 words

Realistic frequency: 1/month (12 articles/year = already very good)

Adding a blog to your website (it's easy)

Recommended technical solution: WordPress

Why WordPress:

• Free
• Easy to use (no developer needed after installation)
• SEO-friendly
• Used by 40% of websites worldwide

Installation:

• Your developer installs WordPress on your site (2-3 hours of work)
• You receive your admin login details
• You then publish your articles yourself

Blog installation cost: €200-400 (one-time)

Alternative: A blog hosted elsewhere (Medium, LinkedIn) with links to your website. Not as good for SEO, but doable.

Who writes the content? 3 options + budgets

Option 1: You write it yourself (€0)

Pros:

• Free
• You know your trade better than anyone
• Guaranteed authenticity

Cons:

• Time (10-20 hours for a 10-page site)
• You may not be comfortable writing
• Risk of typos and clumsy style

When to choose this option:

• Very tight budget
• You enjoy writing
• Highly technical/specialized business (hard to outsource)

Tip: I provide the structure/outline for each page. You fill it in. I review it technically (SEO, tags). You handle the substance.

Free writing tools:

• Antidote / LanguageTool (spelling and grammar)
• ChatGPT (help with structure, not raw copy-and-paste)

Option 2: You write the key pages, your developer writes the technical pages (€300-500)

Splitting the work:

You write:

• Home page (you know your sales pitch)
• Service pages (your expertise)
• About page (your story)

Your developer writes:

• Legal notice (adapted legal template)
• Privacy policy
• Technical pages if needed

Cost: €300-500 (legal pages + SEO optimization of your texts)

When to choose this option:

• You have time for the main pages
• You want to control your message
• Moderate budget

Option 3: An outside writer writes everything (€800-1,500)

Process:

• A detailed brief given to the writer (your information, structure)
• The writer writes all the pages
• You review and approve
• Your developer adds the texts + optimizes for SEO

Cost for a 10-page business website:

• Generalist writer: €800-1,200
• Industry-specialist writer: €1,200-1,800

Cost of an outsourced blog article:

• 500 words: €50-100
• 1,000 words: €100-200

When to choose this option:

• Zero time available
• Not at all comfortable with writing
• Need flawless professional copy

Warning: A precise brief is essential. An outside writer doesn't know your trade. You have to provide the raw material.

Writer recommendations: I can put you in touch with reliable writers (web, technical or legal, depending on your needs).

Local content specific to Île-de-France

Google Business Profile: local content #1

More important than your website for local SEO.

Content to fill in:

• Exact business name
• Full address in Guyancourt/Versailles/etc.
• Phone number
• Website (link)
• Detailed opening hours
• Photos (storefront, team, completed work)
• 750-character description (mini pitch + keywords)
• Precise business category
• Service area (list of towns)

Google Business posts:

• Post news/promotions 1-2 times a month
• 100-300 words
• A photo
• A CTA (call, website)

Complete guide: Local SEO in Île-de-France

Customer reviews: how to get them (legally)

Why it's crucial:

• 90% of people read reviews before calling
• Google favors businesses with positive reviews
• Social proof #1

How to ask for reviews (GDPR-compliant):

✅ Allowed:

• Asking for a review after a successful job
• Sending an email/SMS with a Google/Trustpilot link
• Displaying a QR code on your invoice
• Saying it in person: “Feel free to leave a review if you're happy”

❌ Not allowed:

• Paying for reviews
• Offering something in return (a discount for a review)
• Buying fake reviews
• Deleting negative reviews (unless defamation is proven)

Ideal timing: 24-48 hours after the job (while satisfaction is still fresh)

Realistic goal for a local SMB: 10-30 reviews = an excellent foundation

Location pages for each town

Advanced strategy (optional but effective):

If you work in 10+ towns, create a dedicated page for each main town.

Sample structure:

• /plumber-versailles
• /plumber-guyancourt
• /plumber-saint-cyr-lecole
• /plumber-viroflay

Content for each town page:

• H1 heading: “Plumber in Guyancourt 78280”
• 400-600 words of text:
  • Your services in that town
  • Local specifics (neighborhoods, types of housing)
  • Travel time from your base
  • Completed projects in that town if possible
• Phone number + CTA
• Neighborhood map

Beware of duplicate content: Each page must have unique content. No copy-and-paste.

When to do this: Once the main site is in good shape. Not priority #1.

Real examples: Website design in Guyancourt, Website design in Versailles

The 7 fatal mistakes in SMB website content

Mistake #1: Pages with 50-100 words

Symptom:

Accueil : "Bienvenue sur notre site. Nous sommes plombiers. Contactez-nous."

Impact: Google doesn't rank it. Too little information to understand your business.

Solution: At least 300 words per strategic page.

Mistake #2: No local keywords

Symptom:

Titre : "Entreprise de qualité depuis 1995"
Texte : "Nous offrons des services professionnels..."

Impact: Search for “plumber Versailles” → you don't show up.

Solution: Trade + Town in your headings, text and tags.

Mistake #3: Generic, interchangeable content

Symptom: Text so vague that any competitor could use it.

Impact: Google detects duplicate or unoriginal content = lower rankings.

Solution: Talk about YOUR business, YOUR area, YOUR specifics.

Mistake #4: Heavy 5 MB photos

Symptom: The site takes 15 seconds to load on mobile 4G.

Impact: Visitors leave. Google penalizes slow sites.

Solution: Compress images to < 200 KB. Optimization guide.

Mistake #5: No alt attribute on images

Symptom: HTML code <img src="photo.jpg"> with no alternative text.

Impact: Google doesn't “see” the images. Lost SEO. Zero accessibility.

Solution: Every image = a descriptive alt attribute.

Mistake #6: A blog abandoned for a year

Symptom: Last post: “Season's Greetings 2024.”

Impact: A negative signal. “Is this site still maintained?” Worse than no blog at all.

Solution: Post regularly OR delete the blog.

Mistake #7: Content that's never updated

Symptom:

Tarifs 2022
Horaires d'été 2023 encore affichés en octobre
Offre promo expirée depuis 6 mois

Impact: Loss of credibility. Visitors have doubts. Google detects outdated content.

Solution: Review it at least once a year. Update outdated information.

A realistic content budget for SMB websites (price guide)

10-page business website - content writing

DIY option (you write it):

• Writing cost: €0
• Time required: 10-20 hours
• Developer SEO optimization: €200-300
• Total: €200-300

Mixed option (you + developer):

• You write the main pages: €0
• Developer writes the legal pages: €300-500
• Total: €300-500

Fully outsourced option:

• Writer for 10 pages: €800-1,200
• Developer integration + SEO: €300-400
• Total: €1,100-1,600

Blog (if you want one)

WordPress technical setup:

• Installation + training: €200-400 (one-time)

Writing blog articles:

• You write them: €0
• Outside writer: €50-150/article

Recommended frequency: 1 article/month = €600-1,800/year if outsourced

Annual content maintenance

Content to maintain:

• Updating opening hours and prices
• Adding new services
• Updating legal information (GDPR, etc.)
• Fixing broken links
• Adding customer reviews

Annual budget: €300-600 (2-4 hours of developer time per year)

Frequently asked questions about website content

What's the minimum number of words per page?

Strategic pages (home, services): at least 300-500 words, ideally 500-800.

Secondary pages (about, contact): at least 200-300 words.

Blog: 500-1,000 words per article.

Rule: Quality > quantity. 300 useful words > 1,000 empty words.

Can I copy text from a competitor's website?

NO. Absolutely not.

Reasons:

• Google detects duplicate content = severe SEO penalty
• Legally = copyright infringement (intellectual property)
• Ethically = theft

Solution: Take inspiration from the structure, but write 100% original content.

Should you put your prices on your website?

It depends on your industry:

YES if:

• Fixed, standardized prices (products, simple services)
• Your competitors display their prices
• Your prices are a selling point

NO if:

• Custom services (a fixed price is impossible)
• Prices vary widely from project to project
• You prefer to qualify the customer first

Compromise: “From €X” or “Free quote within 24 hours”

Is English content useful for a Paris-region SMB?

For 95% of local SMBs: NO.

Exceptions:

• A genuinely international clientele (hotel, tourist restaurant)
• Export services
• International B2B tech

For a plumber, lawyer or local tradesperson: Pointless. Focus your efforts on French.

Do I need to rewrite all my content if I redesign my website?

It depends on the quality of what you have:

Keep your existing content if:

• Texts are 300+ words/page
• Local keywords are present
• Information is up to date
• It's well written

Rewrite it if:

• Texts are < 200 words/page
• No local keywords
• Outdated information
• Poorly written/full of errors

Note: During a website redesign, valuable content can be reused and optimized.

How do I know if my content is good enough for Google?

Quick tests:

Test 1: Word count

• Copy the text from your home page
• Paste it into Word/Google Docs
• Word count < 300? Not enough.

Test 2: Google search

• Search for “your trade + your town”
• Do you appear on page 1? Content is OK.
• Are you on page 3 or beyond? Content needs work.

Test 3: Google Search Console

• Free Google tool
• Shows your real SEO performance
• 0 clicks = invisible content

Test 4: Read it out loud

• Read your home page out loud
• Does it sound natural or stuffed with keywords?
• Natural = good. Robotic = bad.

Who owns my website content?

Important:

Content you wrote: You own it.

Content written by a contractor: It depends on the contract.

• Assignment of rights: You become the owner (to be specified in the quote)
• License to use: You can use it, but the contractor remains the owner

Recommendation: Always ask for a full assignment of copyright in the contract. You must be able to reuse/edit it freely.

Can I use ChatGPT to write my content?

The nuanced answer:

✅ ChatGPT is useful for:

• Generating a page structure/outline
• Finding blog topic ideas
• Rephrasing sentences
• Fixing spelling/grammar

❌ Avoid ChatGPT for:

• Direct copy-and-paste without proofreading
• Completely replacing your expertise
• Precise technical content (hallucinations are possible)

Recommendation: ChatGPT = assistant, not writer. Use it to save time, but add your personal touch, your real examples and your experience.

Google and AI: Google doesn't penalize AI content if it's high quality. But generic AI content = often mediocre = lower rankings.

How often should I update my content?

Recommended update schedule:

Every month:

• Google Business Profile posts
• Blog articles (if your blog is active)

Every quarter:

• Check contact details and opening hours
• Add new customer reviews
• Recent photos

At least once a year:

• Full review of every page
• Update prices if they've changed
• Check links (internal/external)
• Add new services
• Update the legal notice if the law changes

Whenever needed:

• Change of address/phone number
• New opening hours
• Temporary promotions

Tip: Block out 2 hours every January for an “annual content audit.”

Is video content mandatory?

For a local SMB: NO, it's not mandatory.

Video is useful if:

• You're comfortable on camera
• Your service is visual (before/after work)
• You have a complex process to explain
• You have the budget (€300-1,000 for a professional video)

Video is less of a priority if:

• Tight budget
• Not comfortable on camera
• Not a very visual business
• Text + photos are enough

Simple video types for SMBs:

• Company introduction (2 min)
• Tour of your premises/workshop
• Customer testimonial
• Service demonstration

Free alternative: Smartphone + tripod + natural light = decent videos. No need for Hollywood.

Video SEO: YouTube = the world's 2nd largest search engine. A well-titled video (“Plumber Versailles”) can bring in customers.

Your content action plan (step by step)

Step 1: Audit your existing content (if your site is already live)

This week:

☐ List all your current pages
☐ Count the words per page (target: 300+ minimum)
☐ Check that local keywords are present
☐ Test your site on mobile (is it readable?)
☐ Check loading speed (< 3 seconds)
☐ Test your contact form (does it work?)

Free audit tool: Google PageSpeed Insights

Audit outcome: A list of pages to create/improve

Step 2: Strategic content decisions

Next week:

☐ Decide who writes (you / mixed / outsourced)
☐ Content budget (€0-1,500)
☐ Blog or no blog? (be realistic about your available time)
☐ Writing schedule (if you're writing)
☐ Contact providers (if outsourcing)

If you're writing it yourself:

• Block out 2-3 hours/week for 1 month
• Start with the home page
• Then the main service pages
• Finish with the secondary pages

If you're outsourcing:

• Ask 2-3 writers for quotes
• Provide a detailed brief
• Approve a sample before placing the full order

Step 3: Writing

Next month:

Week 1: Home page + Contact
Week 2: 3 main service pages
Week 3: Secondary pages (about, service area)
Week 4: Legal pages + overall proofreading

Checklist for each page written:

☐ H1 heading with a local keyword
☐ At least 300-500 words
☐ Keywords worked in naturally
☐ Short paragraphs (3-4 lines max)
☐ H2/H3 subheadings to break up the text
☐ A clear CTA (phone, form)
☐ Spell-check

Step 4: Technical SEO optimization

After writing:

☐ Your developer sets up the title/meta tags
☐ Alt attributes on all images
☐ Images compressed to < 200 KB
☐ Clean URLs (/services/plumbing vs. /page.php?id=12)
☐ Internal linking (links between pages)
☐ XML sitemap generated

Time: 2-4 hours of developer work

Cost: Included in the website package or €200-300

Step 5: Google Business Profile

Alongside the website:

☐ Create/claim your Google Business profile
☐ Fill in all the information (100% complete)
☐ Add 10+ quality photos
☐ Write a 750-character description
☐ Publish your first news post
☐ Ask for your first customer reviews

Time required: 2-3 hours for the initial setup

Complete guide: Local SEO

Step 6: Launch + follow-up

After going live:

☐ Check that every page displays correctly
☐ Test the contact form (real submission)
☐ Install Google Analytics (traffic tracking)
☐ Set up Google Search Console (SEO tracking)
☐ Share your site on social media
☐ Send the link to existing customers

Monthly follow-up (30 min/month):

☐ Check Analytics stats (visitors, page views)
☐ Check Search Console (errors, rankings)
☐ Publish a blog article if your blog is active
☐ Publish a Google Business post
☐ Reply to customer reviews

Conclusion: content is a profitable investment

The 3 golden rules of SMB content

Rule 1: Minimum content > No content

A site with 5 pages of 300 words > A site with 20 pages of 50 words.

Rule 2: Local content > Generic content

“Plumber Versailles 78” > “Quality company”

Rule 3: Regular content > One-off content

1 article/month for 1 year > 12 articles in January followed by silence.

Content investment priorities

Priority 1 (mandatory):

1. Essential website pages (home, services, contact)
2. Minimum SEO content (300+ words/page)
3. A complete Google Business Profile

Priority 2 (recommended): 4. Detailed service area pages 5. Image optimization (file size, alt) 6. First customer reviews (10+)

Priority 3 (optional): 7. Blog if you have time 8. Town pages if you serve several areas 9. Videos if you have the budget/interest

Start with priority 1. The rest comes later.

How I support you as a web developer in Guyancourt

As a freelance web developer based in Guyancourt, I help you with your website content:

Free content audit:

• Analysis of existing pages
• Word count per page
• On-page SEO review
• Prioritized recommendations

Content structure provided:

• Detailed outline for each page to create
• Target length per page
• Local keywords to include
• Concrete examples from your industry

Technical SEO optimization:

• Title/meta tag setup
• Adding the texts to your pages
• Image compression/optimization
• Internal linking
• WordPress blog installation if you want one

Writing support:

• You write: I provide the structure + optimize for SEO
• Outside writer: I handle coordination + integration
• Mixed: legal pages + optimization of your texts

Content packages for business websites:

Structure package (you write): €200-300

• Detailed outline for 10 pages
• Writing brief
• SEO optimization of your texts
• Technical integration

Mixed package: €300-500

• You write the main pages
• I write the legal pages
• Full SEO optimization
• Technical integration

Turnkey package: €1,100-1,600

• Coordination with an outside writer
• Full writing of 10 pages
• SEO optimization
• Technical integration
• Blog installation if you want one

→ Request your free content audit

Based in Guyancourt, I work throughout the Yvelines (78) and the western Paris region, helping SMBs create effective content for their websites.

Methodology

The recommendations on text length, posting frequency and SEO optimization in this article are based on:

• Google's official webmaster guidelines
• Analysis of hundreds of well-ranked local SMB websites in Île-de-France
• Industry standards (300+ words/page, local keywords, optimized tags)

The budgets shown are averages observed for SMB projects in Île-de-France and may vary depending on complexity, industry and providers.

Scope of my services

What I do:

• Content structure and architecture
• Technical SEO optimization (tags, images, internal linking)
• Adding content to web pages
• WordPress blog installation
• Coordinating outside providers
• Content audits and recommendations

What I don't do:

• High-volume writing (10,000+ word articles)
• Complex editorial strategy (detailed annual planning)
• Social media community management
• Multichannel content marketing (video, podcasts, etc.)

For these specific needs, I can recommend specialized providers I work with regularly.

Legal requirements for content

Your website content must comply with:

• Copyright (no copying third-party content)
• Mandatory legal notice (SIRET, host, etc.)
• GDPR if you collect data (forms, cookies)
• Terms and conditions of sale if you sell online

Complete GDPR compliance guide

Reminder: Legal texts (legal notice, privacy policy) must be adapted to your situation. Generic templates are available, but legal review is recommended for regulated activities (healthcare, finance, etc.).